Preparations for half marathon in Delhi are in full swing these days. The event is sponsored by Hutch, and therefore called Hutch Delhi Half Marathon. There are ads in the newspapers, and billboards put up all through Delhi. But yesterday I witnessed an entirely new way of promotion.
There was this well-lit-up board advertising the half marathon. Right in front of it, a high platform was erected. On this platform was placed a treadmill, and a guy was running on the treadmill. From a distance, we thought it was some smart animation. But when we reached close, we realised we were wrong. The treadmill was very much real, and the guy running on it was very much human!
Wonder what people would next think up of !!
Sunday, September 24, 2006
Advertising : Brainwave or gimmick ?
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5 comments:
Here's looking at a marathon promotion in a different way - perhaps it's because we're living in a brand new century, Haahaha!
At least the guy on the treadmill had the opportunity to warm up his bones for the big event.
hmmm
u bet, nobody knows what we the ad ppl are going to come out with next!!!
i was searching for ppl who like the chandrakanta and i found that u like the mockingbird and mritunjay too. these three are one of my all time favourite reads.
its good to know u.
i'll come back fr sure.
will you be visiting 'delhidreams'?
ewoczqgs
Hi Adi,
Thanks for visiting my blog. So, we do share quite a few interests :-)
Yes, I'll be sure to visit delhidreams :-)
thanks for dropping by...delhidreams will be richer with u around
yup, delhidreams is esentially a richer place with you around...see, i was right :)
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